Born from an inspirational trip to Tokyo in 2003, Superdry is a unique urban outerwear and denim label that fuses Japanese graphics, vintage Americana and the finest British tailoring to produce clothing of impeccable quality and iconic modern aesthetic.

Superdry has grown from its core British market to become an internationally recognised global brand, sold across 91 countries.

Superdry’s core philosophy is to offer unique product with unrivalled detailing at accessible prices. Superdry aims to create ‘future classic’ garments inspired by iconic silhouettes, pushing fits, fabrics and vintage washes whilst blending incredible branding and detailing uncommonly linked with clothing.

Superdry’s brand ethos is ‘quality, value and design’.  Superdry has a broad collection of styles across all categories including men’s and women’s apparel, accessories, footwear, eyewear, watches, fragrances and beauty products that appeal to a varied social and age demographics.

Superdry is one of the fastest growing youth fashion brands, gaining international recognition, a place in the FTSE 250 and a cult celebrity following including David Beckham, Leonardo DiCaprio, ZacEfron, Pippa Middleton, Kate Winslet and Kristen Stewart.

Project categories: Accessories, Apparel, Footwear

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