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In 1986, noticing the growing popularity of surf & street fashion in California, 20 year old
University student Mossimo Giannulli, started making shorts for beach volleyball & peddling them up & down the shore.

In Australia, we’ve taken the Mossimo tradition & rolled with it. A stable of men’s, women’s & kid’s clothing, as well as footwear, underwear & accessories, Mossimo is still relevant more than 25 years on.

Mossimo Apparel Co. is a lifestyle brand for men and women, inspired by the Australian outdoors. Since establishment, our philosophy has remained un-changed; a definitive focus on a high level of functionality, quality and reliability. From this understanding of original craftsmanship, we create modern interpretations of the brand each season, building on our belief that real products get better with time. Our goal will always be to create accessible products that are like an old favourite.