Our story

Who we are

We are here to challenge the status quo, to inspire, and innovate.

Our Purpose

At Brand Collective, we're all about our brands and our customers who we keep in mind every step of the way. We're constantly pushing the envelope and challenging ourselves for constant improvement. With our stable of local and iconic international brands, we're always striving to keep things fresh and exciting. When it comes to connecting with our customers, nothing beats the magic that happens in our retail stores.

With over 300 stores, we know that meeting your needs isn't enough - we aim to exceed your expectations.

Our History

Our portfolio includes a range of beloved Australian brands, along with well known apparel, footwear and sports brands from around the globe. We are a true omni-channel retailer, in addition we operate a comprehensive wholesale business with distribution across top retailers, country-wide.

The new Brand Collective Group is a combination of The PAS Group which was established in 2005 and The Brand Collective business.

In 2020, LK Group acquired the PAS Group, and in 2021, acquired Brand Collective, thereafter merging the businesses in 2022. Brand Collective have become one of the largest retail groups in Australia.

We're incredibly proud of the passion, hard work, and creative drive that our team brings to the table each and every day. As we look to the future, we're more excited than ever to see where this journey takes us.

Our Story - 1971

Branded Footwear business is established with the acquisition of Grosby

Our Story - 2000

Acquisition of Clarks and Hush Puppies Licenses

Our Story - 2004

The PAS Group business is established with the acquisition of Yarra Trail

Our Story - 2005

Acquisition of Black Pepper and Designworks

Our Story - 2006

Acquisition of Marco Polo and Review

Our Story - 2007

Acquisition of Superdry License

Our Story - 2013

Acquisition of Shoe Warehouse retail network

Our Story - 2015

Acquisition of Elka Collective and the Shoes & Sox business

Our Story - 2020

LK Group acquires The PAS Group

The acquisition of the PAS Group marked a significant milestone for the LK Group, as it became their first venture into the retail space. With this strategic move, LK Group expanded its portfolio and demonstrated its commitment to growth and innovation.

Our Story - 2021

LK Group acquires Brand Collective

LK Group acquired Brand Collective, expanding their portfolio of Australian and international apparel and footwear labels.

Our Story - 2022

The PAS Group and Brand Collective businesses are merged.

Announcing the merger of The PAS Group and Brand Collective businesses, a significant step in the evolution of our company.

Our Story - 2022

Acquisition of Replay and Reebok License


Acquisition of the Canada Goose License

Our values & behaviour


We strive to be better today than we were yesterday, our culture is fuelled by a dedication to always find a way, never complacent, always evaluating and seizing opportunities to learn and do things better. We are solutions centric and strive for continuous improvement.

Our values & behaviour


We take pride in our work. We are accountable and take responsibility for everything under our control and own our results.

Our values & behaviour


We do the right thing and act with integrity, empathy and authenticity. We foster trust and treat people how they would like to be treated.

Our values & behaviour


We get things done. We are action and results orientated, moving quickly and decisively to embrace change and innovation. We work with purpose and make common sense decisions that are true to our people and brands.

Our values & behaviour


With our diversity of brands, people and experiences, We are at our best when collaborating and having fun. we recognise and celebrate our wins and embrace authenticity, sharing our ideas and resources enables us to constantly improve.